Z-CARD® Africa, Middle East, India and Turkey (ZAMI) officially launched Z-CARD® Nigeria in late 2010.
Nigeria is recognised as one of the fastest growing markets in the world, with over 130 million consumers with which to interact.
The country’s economy is one of the most developed in Africa. According to UN classification, it is a middle-income nation with developed financial, communication and transport sectors. It is also the 12th largest producer of petroleum products in the world.
With these facts in mind, over 200 of Nigeria’s top companies were invited to the launch with the objective of entrenching the Z-CARD® brand as a marketing tool.
“The financial, petroleum, telecommunication and FMCG sectors are among the largest industries in Nigeria,” says Ronke Ogunlowo, ZAMI’s Nigerian distributor. “With the vast marketing and communication applications offered by Z-CARD® Nigeria, we will be able to meet their marketing needs.”
At the launch, each guest was presented with a Z-CARD® Nigeria folder, containing various PocketMedia® samples specific to their industry. “This enabled our guests, from MTN to Total, to clearly understand how easily they can incorporate a Z-CARD® into their marketing mix to get their message across to consumers,” says Ogunlowo.
“We ensured that our guests were able to physically interact with various PocketMedia® applications, from a Z-CARD® to an Unidentified Folding Object (UFO) which is a flat, folded piece of board that enables marketers to get a different message across on each of its four folds,” she explains.
More than 1.5-billion Z-CARD®s have already been produced from 68 countries, and 14 production hubs around the world. As the brand continues to grow and evolve, so too does its potential to engage consumers.
ZAMI offers clients a range of opportunities to get their message across in an effective, interesting, compact and unusual way. PocketMedia breaks through the usual marketing clutter by providing complex information in a concise, accessible form which is designed to be carried "on person". For example, the Z-CARD® and other PocketMedia® applications are a great alternative to traditional printed media and are available in a range of sizes and formats.
