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15
May
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Pritt uses a UFO to stick environmental issues in learner’s heads! Pritt recently selected PocketMedia® Solution’s Unidentified Folding Object (UFO) as a gimmicky and fun way to encourage school children to recycle and look after the environment. The UFO is a flat, four-sided, perpetually folding object with a message on each fold. The bright colours and cartoon style images were used by Pritt to capture the attention of the learners who received them. Booked by Pritt’s agency, Uppe Marketing, the UFO encourages school children to plant and grow their own food, to re-use and recycle and about the importance of not wasting water. Environmental protection, safety and health have always been given top priority at Henkel.    Read more
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10
May
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Kruger Lowveld Tourism launches the first DL cover Z-CARD® at Indaba 2012
A public-private partnership initiated by Kruger Lowveld Tourism (KLT) will see a new Z-CARD® map and guide to the Kruger Lowveld region being launched at Indaba 2012, which takes place in Durban at the International Convention Centre from 12 May.
Lisa Shead, Executive Chairperson and Marketing Consultant for KLT, explains that Kruger Lowveld Tourism (the tourism section of the Kruger Lowveld Chamber of Business and Tourism) partnered with the Ehlanzeni District Municipality in 2011 and chose PocketMedia® Solutions as their supplier to produce the first handy-sized Z-CARD® map and guide to the region.
“Due to the success of last year’s card we have put a bigger and even better one together for 2012,” says Shead.
KLT has ordered 50000 Z-CARD®s and dispensers and will launch the card at Indaba in May.
“This is the first time that PocketMedia® Solution’s has produced a full size DL cover card, with a cover size of 210mm x 99mm,” says John Davis, the Managing Director of PocketMedia® Solutions.
“The mandate of KLT is to assist visitors to get to the region, while travelling in and through it, and to keep in touch with them once they have left,” says Shead. “Our core aim is to steadily increase the number of visitors to the region and to up the tourism spend in the area.”
The Z-CARD® contains generic tourist information, a detailed map and interesting, relevant and helpful tourism information like things to do and see in the area. The map contains all roads and interesting tourism sights, which have been marked for easy interpretation.
It also contains a selection of different individual tourism products in the area, the Kruger National Park’s gate times, weather and climate information, and contact details for KLT
After the Indaba launch the Z-CARD®s will be distributed via local tourism offices, information offices, transfer companies, tour operators, strategic tourism sites and hotels and restaurants. They will be placed inside specifically made dispensers that each hold 50 cards.
“The guide provides easily accessible and interesting information to tourists to assist them in planning their day trips, onward accommodation, where to eat and what to do,” says Sheard.
Over fifty advertisers have supported the production of the Z-CARD® by advertising their products and services on the guide. Some of these include Settlers Village, Fountain Baths Guest Cottages, Canimambo Restaurant, Induna Adventures, Gecko Lodge, Eco Adventure and Skyway Trails.
“The design of the Z-CARD® offers a major marketing opportunity on the hard front and back covers. It is durable and therefore has longevity, is easy to manage due to its folding nature and is the ideal size to keep in one’s pocket, purse, bag or cubby hole,” says Shead.
To be one of the first to get your handy guide to the region visit the Mpumalanga section at Indaba.
For more information about PocketMedia® Solutions, visit www.zcard.com or email
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. Follow us on Twitter: @PocketMedia_SA and join us on Facebook: @Pocketmediasolutions z-media.
Kruger Lowveld Tourism launches the first DL cover Z-CARD® at Indaba 2012 Lisa Shead, Executive Chairperson and Marketing Consultant for KLT, explains that Kruger Lowveld Tourism (the tourism section of the Kruger Lowveld Chamber of Business and Tourism) partnered with the Ehlanzeni District Municipality in 2011 and chose PocketMedia® Solutions as their supplier to produce the first handy-sized Z-CARD® map and guide to the region.
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9
May
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Get your 101 marketing tips Z-CARD® at the Marketing Indaba
Catch PocketMedia® Solutions at the Marketing Indaba Conference and Expo on 9 and 10 May at the Cape Town International Convention Centre and discover 101 essential marketing tips for your business!
Not only will PocketMedia® Solutions, home to the world-renowned Z-CARD®, be exhibiting at the Marketing Indaba, but the company has also produced an exciting 101 Marketing Tips Z-CARD® on behalf of the event organiser, Cadek Media.
Get to know how to use advertising and promotions; internet marketing; public and media relations; networking; lead generation; e-mail marketing; marketing strategy; product development; price strategy; branding; sales and sales management to benefit your business.
“All of these tips are contained inside our 101 Marketing Tips Z-CARD®,” says Cadek Media’s Chris de Klerk. “Each visitor to the Indaba will receive a complimentary copy of this nippy pocket guide.”
Visit PocketMedia® Solutions at stand number 3 and you could also win an Apple IPAD2 by simply scanning the QR Code on the 101 Marketing Tips Z-CARD®.
The aim of the Marketing Indaba is to inspire, inform, focus and connect the marketing and advertising fraternity.
“The theme of this year’s conference is ‘cutting through the clutter in order to maximise marketing strategies’ and that’s what PocketMedia® Solution’s products can help you do,” says John Davis, the Managing Director of PocketMedia® Solutions.
For more information about PocketMedia® Solutions, visit www.zcard.com or email
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. Follow us on Twitter: @PocketMedia_SA and join us on Facebook: @Pocketmediasolutions z-media.
Get your 101 marketing tips Z-CARD® at the Marketing Indaba
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25
Apr
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A Z-CARD® sales driver for the company of wine people™ Cape-based, long-standing PocketMedia® Solution’s client, the company of wine people™, has again selected to utilise the innovative Z-CARD® to communicate with trade buyers and consumers about its Arniston Bay, Welmoed and Versus wine brands and packaging. ‘the company of wine people™’ is one of South Africa's top wine producers and the country’s fifth largest packaged wine exporter. It takes 80% of its volume to markets around the globe, whilst the rest is sold locally.
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25
Apr
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Making your business unforgettable with a Z-CARD® Who says that you have to have a simple business card, printed on a mere piece of cardboard, that lies forgotten in someone’s draw? Are you one of the millions of business executives with hundreds of business cards in your draw, with no idea who the person is that gave it to you or what the respective company does? Imagine your card just lying in someone else’s draw, doing the same thing. Not a very effective marketing tool is it? On the other hand imagine a printed Z-CARD® or other PocketMedia® application utilised as a business card, which not only contains your contact details but an entire overview of your company. What’s more, it’s exactly the same size as a regular business card. EnOv8 selected PocketMedia® Solution’s Unidentified Folding Object (UFO) to utilise as a business card. “I selected the UFO for my new business card as it is an innovative idea, which is what we pride ourselves on at EnOv8. It works so well with our company’s name,” says EnOv8’s Nicole Rollings. “Resembling a printed, paper Rubik Cube, the UFO’s continuous folding action enables it to flip, fold, twist and turn, as four separate text and graphic areas come to the surface,” explains John Davis, the Managing Director of PocketMedia® Solutions.
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20 May 2012
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25
Apr
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Pocket Power
With the route between Sandton and Pretoria now up and running, even more people are making use of Gauteng’s gleaming new Gautrain. And to make using the new rail service even easier for passengers, they can now pick up their own complimentary Z-Card at any Gautrain station. These mini info brochures provide useful information about the Gautrain, its stations, fares and routes. It also has a handy cardboard pouch for storing a Gautrain Gold Card, which all passengers must be in possession of, and fits neatly into a wallet, purse or pocket.
Pocket Power With the route between Sandton and Pretoria now up and running, even more people are making use of Gauteng’s gleaming new Gautrain. And to make using the new rail service even easier for passengers, they can now pick up their own complimentary Z-Card at any Gautrain station.
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25
Apr
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Z-CARD® UK clients top Consumer Superbrands 2012 PocketMedia® Solutions congratulates its UK Z-CARD® partner with its luxury watch brand Z-CARD® client, Rolex, topping the Consumer Superbrands 2012 for the first time, leaving brand giants Coca-Cola and Google to take second and third place respectively. The annual consumer brands survey lists the top 500 consumer and B2B brands in the UK, overseen by The Centre for Brand Analysis. Z-CARD® UK has worked with 30 out of the 50 top brands, including 8 of the top 10. “A Superbrand is one which constantly delivers excellence and quality, and this year’s consumer poll reflects this,” said Stephen Cheliotis, chairman of Superbrands Expect Council. “Both the British and international brands included in the official 2012 list are recognised both for their rich heritage and also their continued influence on today’s consumers.” British retail brands John Lewis and Marks & Spencer have both gained a top 20 status, whilst the BBC has remained in the top five index for the sixth year in a row.
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25
Apr
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VISA selects ZAMI to communicate to African consumers about its debit card
Visa recently selected the consumer engaging Z-CARD® to communicate important information about its Visa Debit Card in Kenya, Nigeria and Ghana.
Produced by ZAMI (Z-CARD® Africa, Middle East, India and Turkey), home to the world-renowned and patented Z-CARD®, the cards educate consumers about the safety and convenience of using a Visa Debit Card.
The three-panel Z-CARD®s, designed to look exactly like an actual Visa Debit Card, are being distributed to various banks’ consumers, from their branches in Kenya, Ghana and Nigeria.
The content of the card explains to consumers what a Visa Debit Card is and that it enables them to spend their money at shops and restaurants worldwide, without having to carry cash. A step-by-step instruction guide about how to use the debit card is included.
Market research firm Frost and Sullivan released a report predicting that the smart card (used in debit cards and other applications) market in the Middle East and North Africa is set to reach $328.5 billion by 2014, according to the Middle Eastern News business service Bawaba. In the period from 2011-2013, the Middle East and North Africa will see fast growth in the smart card market, with a compound annual growth rate of 10.8%.
“Africa’s banking sector has seen enormous growth, especially in the use of debit cards. However, with only 20% of the continent having their own bank account, the potential for further growth is huge. As this figure continues to increase, the need for handy communication applications like a Z-CARD® also rises,” says John Davis, the Managing Director of ZAMI.
“ATM user guides, cell phone banking instructions, how to open an account, the benefits of having a bank account and different services including debit, credit and cheque accounts offered by banks or financial institutions are just a few of the topics marketers and advertisers are able to explain via engaging PocketMedia® applications,” he adds.
For more information about ZAMI and PocketMedia® Solutions, visit www.zcard.com or email
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. Follow us on Twitter: @PocketMedia_SA and join us on Facebook: @Pocketmediasolutions z-media.
VISA selects ZAMI to communicate to African consumers about its debit card Visa recently selected the consumer engaging Z-CARD® to communicate important information about its Visa Debit Card in Kenya, Nigeria and Ghana. Produced by ZAMI (Z-CARD® Africa, Middle East, India and Turkey), home to the world-renowned and patented Z-CARD®, the cards educate consumers about the safety and convenience of using a Visa Debit Card. The three-panel Z-CARD®s, designed to look exactly like an actual Visa Debit Card, are being distributed to various banks’ consumers, from their branches in Kenya, Ghana and Nigeria. The content of the card explains to consumers what a Visa Debit Card is and that it enables them to spend their money at shops and restaurants worldwide, without having to carry cash. A step-by-step instruction guide about how to use the debit card is included. Market research firm Frost and Sullivan released a report predicting that the smart card (used in debit cards and other applications) market in the Middle East and North Africa is set to reach $328.5 billion by 2014, according to the Middle Eastern News business service Bawaba. In the period from 2011-2013, the Middle East and North Africa will see fast growth in the smart card market, with a compound annual growth rate of 10.8%.
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25
Apr
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Eskom ensures the safety of its employees with a Z-CARD®
Eskom contracted PocketMedia® Solutions to produce a pocket-sized ‘sign and rule wise’ guide, which is geared to keep its employees safe on the road.
“The cards will be distributed to every employee during Eskom’s Generation Fleet and Vehicle Safety campaign from 19 March to 5 April, ensuring safety during the peak traffic Easter school holidays,” says Eskom’s Nolene Maree.
One side of the card educates its employees about vehicle and road safety by providing them with defensive driving tips, tips about driving on holiday, better road manners, vehicle safety and a safe following distance.
The other side contains full colour pictures of all of the road signs, to ensure that employees know what they mean and can become both ‘sign and rule wise’.
“This creative application is so compact that our employees can keep it in their car’s cubby hole or in their wallet or pocket, where they can take it out for easy reference during the busy holiday period,” adds Maree.
For more information about PocketMedia® Solutions, visit www.zcard.com or email
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. Follow us on Twitter: @PocketMedia_SA and join us on Facebook: @Pocketmediasolutions z-media.
Eskom ensures the safety of its employees with a Z-CARD®Eskom contracted PocketMedia® Solutions to produce a pocket-sized ‘sign and rule wise’ guide, which is geared to keep its employees safe on the road. “The cards will be distributed to every employee during Eskom’s Generation Fleet and Vehicle Safety campaign from 19 March to 5 April, ensuring safety during the peak traffic Easter school holidays,” says Eskom’s Nolene Maree. One side of the card educates its employees about vehicle and road safety by providing them with defensive driving tips, tips about driving on holiday, better road manners, vehicle safety and a safe following distance.
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25
Apr
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UJ encourages a revolution against HIV and AIDS
The University of Johannesburg (UJ) continues to encourage its students to get involved in the ‘revolution’ against HIV and AIDS.
Technikon Witwatersrand established the Wellness Centre in 2004 to promote, coordinate and implement wellness interventions, including for HIV and AIDS, for students and staff alike.
In 2005, the merger between RAU and TWR took place and the University of Johannesburg was formed. UJ decided that HIV and AIDS needed to be a priority and, as a result, the Institutional Office for HIV and AIDS (IOHA) was established in 2006.
Its purpose is to mainly focus on HIV and AIDS programmes for students at UJ.
“Our mission is to continually develop effective strategies to ensure that UJ’s students are better prepared, both professionally and personally, whether to help themselves or a family member or friend, to deal with HIV and AIDS,” says UJ’s Teolene Foster, Head: IOHA.
Aligned to its HIV and AIDS programmes, UJ recently selected PocketMedia® Solutions to produce an Aids awareness Z-CARD® which provides students with facts and stats on HIV and Aids.
“The Z-CARD®’s purpose was also to encourage all students to join the LINK Network which supports HIV-related events on campus and raises awareness about the disease in an attempt to decrease the number of new infections,” adds Foster.
The cards are being distributed from IOHA house.
For more information about PocketMedia® Solutions, visit www.zcard.com or email
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. Follow us on Twitter: @PocketMedia_SA and join us on Facebook: @Pocketmediasolutions z-media.
UJ encourages a revolution against HIV & AIDSThe University of Johannesburg (UJ) continues to encourage its students to get involved in the ‘revolution’ against HIV and AIDS. Technikon Witwatersrand established the Wellness Centre in 2004 to promote, coordinate and implement wellness interventions, including for HIV and AIDS, for students and staff alike. In 2005, the merger between RAU and TWR took place and the University of Johannesburg was formed. UJ decided that HIV and AIDS needed to be a priority and, as a result, the Institutional Office for HIV and AIDS (IOHA) was established in 2006. Its purpose is to mainly focus on HIV and AIDS programmes for students at UJ. “Our mission is to continually develop effective strategies to ensure that UJ’s students are better prepared, both professionally and personally, whether to help themselves or a family member or friend, to deal with HIV and AIDS,” says UJ’s Teolene Foster, Head: IOHA.
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20 May 2012
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25
Apr
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Retail Therapy and Fine Dining the Ballito way with a Z-CARD®
The Ballito Lifestyle shopping centre has now contracted PocketMedia® Solutions for the eighth time to produce its Retail Therapy and Fine Dining Z-CARD®, which is distributed at the centre to consumers.
Dispenser boxes have been strategically placed inside the Ballito Lifestyle shopping centre’s Spar to house the Z-CARD® Retail Therapy and Fine Dining guides.
“Consumers can take one, free of charge, to enable them to find their way around the shopping centre with ease,” says Ballito Lifestyle shopping centre’s Tessa Woodley.
The Z-CARD® acts as a small and compact guide to the shopping centre, with a key map which enables consumers to find their selected store.
It also details the layout of the centre, and includes all store holders’ logos on the back cover of the card so that consumers can immediately see which stores are located in the centre.
“Consumers can easily keep the Z-CARD® with them in their purse or pocket as it is as small as a credit card. What’s more, they never need to battle to find what they are looking for,” she adds.
The Z-CARD® also provides consumers with the centre’s website address and contact number should they require any further information.
For more information about PocketMedia® Solutions, visit www.zcard.com or email
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. Follow us on Twitter: @PocketMedia_SA and join us on Facebook: @Pocketmediasolutions z-media.
Retail Therapy and Fine Dining the Ballito way with a Z-CARD®The Ballito Lifestyle shopping centre has now contracted PocketMedia® Solutions for the eighth time to produce its Retail Therapy and Fine Dining Z-CARD®, which is distributed at the centre to consumers. Dispenser boxes have been strategically placed inside the Ballito Lifestyle shopping centre’s Spar to house the Z-CARD® Retail Therapy and Fine Dining guides. “Consumers can take one, free of charge, to enable them to find their way around the shopping centre with ease,” says Ballito Lifestyle shopping centre’s Tessa Woodley. The Z-CARD® acts as a small and compact guide to the shopping centre, with a key map which enables consumers to find their selected store.
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20 May 2012
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25
Apr
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The LEC selects a Z-CARD® to encourage citizens to save electricity The Lesotho Electricity Company (LEC) selected a Z-CARD® ZAMI (Africa, Middle East, India and Turkey) consumer engaging credit card-sized Z-CARD® to target citizens and educate them about conserving electricity.| The content of the card details electricity safety, the effective and efficient use of electricity and the benefits of using energy saving globes. “Our client’s aim is to prevent property damage, injuries and even death, and to encourage the safe and efficient use of electricity to protect the environment,” says Jeffrey Mapasela, the Managing Director of Bontle Bonds.
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28
Mar
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PocketMedia® Solutions launches new experiential marketing media
PocketMedia® Solutions, home to the world-renowned Z-CARD®, launched two new experiential marketing applications at Retail World Africa, an expo and conference combined with Cards and Payments Africa, which was held at the Sandton Convention Centre from 12 to 15 March.
The exhibition focussed on meeting the demand for retail solutions, a niche market which PocketMedia® Solutions services extremely well.
While major South African retailers are expanding into Africa, international retailers are taking advantage of the opportunities and see Africa’s retail space as the next growth market.
“This means that there is an increasing demand for retail solutions for retailers and merchants,” says John Davis, the Managing Director of PocketMedia® Solutions.
Marketers looking for captivating and engaging ideas to do better business were enthralled with PocketMedia® Solution’s new Unidentified Folding Object (UFO) Euroslot and the Z-CARD® Euroslot at their first appearance in South Africa.
“The unique UFO Euroslot is a great experiential product which can be used for competitions, as web and social media drivers via QR codes and as a unique platform for Augmented Reality campaigns. Feedback from brands at the exhibition was been extremely positive, as the experiential marketing tool is so interactive,” says Davis.
The Z-CARD® Euroslot was launched in South Africa as a cost effective alternative to other expensive display options for loyalty gift cards, publishing ‘how to’ guides and map distribution to name a few. “Pouches can even be added to the application to further engage consumers,” says Davis.
This application can also be effectively combined with QR Codes or Augmented Reality solutions to further engage consumers and drive them online to enter a competition, interact with a brand’s social media platforms, or find out more information about the brand or product.
As part of its new application launch PocketMedia Solutions is running a competition to generate awareness around the UFO Euroslot and the Z-CARD® Euroslot.
For more information about PocketMedia® Solutions, visit www.zcard.com or email
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. Follow us on Twitter: @PocketMedia_SA and join us on Facebook: @Pocketmediasolutions z-media.
PocketMedia® Solutions launches new experiential marketing media PocketMedia® Solutions, home to the world-renowned Z-CARD®, launched two new experiential marketing applications at Retail World Africa, an expo and conference combined with Cards and Payments Africa, which was held at the Sandton Convention Centre from 12 to 15 March. The exhibition focussed on meeting the demand for retail solutions, a niche market which PocketMedia® Solutions services extremely well. While major South African retailers are expanding into Africa, international retailers are taking advantage of the opportunities and see Africa’s retail space as the next growth market. “This means that there is an increasing demand for retail solutions for retailers and merchants,” says John Davis, the Managing Director of PocketMedia® Solutions. Marketers looking for captivating and engaging ideas to do better business were enthralled with PocketMedia® Solution’s new Unidentified Folding Object (UFO) Euroslot and the Z-CARD® Euroslot at their first appearance in South Africa.  |
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28
Mar
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Wedderwill South Africa selects a carbon efficient Z-CARD® Western Cape-based Wedderwill South Africa and PocketMedia® Solutions share something in common, their drive to ensure significantly lower carbon footprints, sustainability and biodiversity. Wedderwill, wines shaped by the will of the weather, recently selected a PocketMedia® Solution’s Z-CARD® to target wines consumers and provide them with information about the wine estate and the wines that it produces. Wedderwill is a signatory to the Word Wildlife Fund (WWF) Biodiversity and Wine Initiative, and is one of just 18 of local estates to be declared ‘Champions in Conservation’. Wedderwill Estate is also certified Biodynamic and takes the reduction of its carbon footprint very seriously. “The international Carbon Footprint Protocol is a complicated business – but a vital one. It calculates the annual carbon emissions of a company, graded against three different levels. ‘Scope three’ demands the highest standards, and this is the one used by Wedderwill,” says Wolfgang von Loeper, Wedderwill’s General Manager. It therefore ensured that the covers of its Z-CARD® have been printed on recycled board.  |
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28
Mar
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The Whale Trail, one of South Africa’s most popular five-day hikes
The Whale Trail captivates hikers with its combination of mountain and coastal walking, and its diversity of fynbos together with beautiful rock pools. The real possibility of seeing Whales along the trail, within whale season, is reason enough to recommend it.
The Whale Trail stretches 54 km from Potberg to Koppie Alleen, with five overnight stops. Hikers park their vehicles at Potberg and a shuttle service is provided to take the hikers from the end of the trail back to their vehicles.
Day One, a 14.7km hike from Potberg to Cupidoskraal, is one of the toughest days and should take approximately 8 hours to complete. It takes the hiker to the summit of Potberg (611m), where the stunning views are bound to put the spring back in their step to carry on to the lovely dam in Cupidoskraal for a much anticipated swim.
Day Two is a 14km hike from Cupidoskraal to Noetsie. After leaving the Potberg mountains, the trail continues through limestone hills with its strikingly different varieties of fynbos. The approaching coast spurs the hiker on in anticipation of a late dip in the Indian Ocean.
Day Three is a 9km easy walk from Noetsie to Hamerkop, which takes about six hours including rest stops. The hiker can enjoy the clear tidal pools at the Stilgat cave and snorkel with the abundant marine life.
Day Four is a 11km walk from Hamerkop to Vaalkrans, mostly along the beach, whilst Day Five is an easy six-hour walk, with the opportunity to spot Southern Right Whales and Bottle Nose Dolphins playing in the waves.
To ensure that the hiker has all the information that is required during the trail CapeNature has had a handy Z-CARD® trail guide produced which hikers can easily keep in their pocket and refer to when needed.
For more information about the Whale Trail visit www.capenature.co.za. For bookings, contact Central Reservations at 021 659 3500 or email
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.
PocketMedia® Solutions has produced a variety of Z-CARD®s for the tourism industry. See www.pocketmediasolutions.com for more information.
The Whale Trail, one of South Africa’s most popular five-day hikes The Whale Trail captivates hikers with its combination of mountain and coastal walking, and its diversity of fynbos together with beautiful rock pools. The real possibility of seeing Whales along the trail, within whale season, is reason enough to recommend it. The Whale Trail stretches 54 km from Potberg to Koppie Alleen, with five overnight stops. Hikers park their vehicles at Potberg and a shuttle service is provided to take the hikers from the end of the trail back to their vehicles. Day One, a 14.7km hike from Potberg to Cupidoskraal, is one of the toughest days and should take approximately 8 hours to complete. It takes the hiker to the summit of Potberg (611m), where the stunning views are bound to put the spring back in their step to carry on to the lovely dam in Cupidoskraal for a much anticipated swim. 
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20 May 2012
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28
Mar
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Breaking into Africa in 2012
With over 900-million consumers in 53 Countries, Africa has been growing at almost 5% each year since 2000, making it the world's third fastest growing region.
There are clusters of African countries that work together, making production more viable in these areas, for example in West Africa. However, to ensure successful communication efforts in 2012 marketers and advertisers need to ensure that they speak local lingo and already understand the market in which they operate.
The Telecoms and Financial sectors particularly, both enormous growth sectors in Africa, will continue to boom in 2012. More than 130-million Africans own cell phones, thereby opening up opportunities for innovative and consumer engaging media platforms in these areas.
Africa’s banking sector has also seen enormous growth, however with only 20% of the continent now having their own bank account the potential for further growth in 2012 is huge. As this figure continues to increase, the need for handy communication applications also rises. Marketers will have to communicate with inexperienced banking consumers, to create awareness and educate them about various banking procedures.
Each African country offers its own unique market. I foresee the following growth opportunities in the countries below in 2012.
Kenya
Kenya will see more advertising agencies and marketers selecting the destination in which to operate their East African hubs in 2012.
According to the US Central Intelligence Agency, Kenya has a population of over 41-million and serves as the regional hub for trade and finance in East Africa.
M-PESA, a mobile-phone based money transfer service already has over 2.3-million registered users in Kenya, making telecommunications an industry set to boom in 2012.
Kenya offers opportunities for growth in various others sectors including tourism and banking. Government sectors like health, education and safety and security are also solid markets for 2012.
Botswana
Botswana's Gross Domestic Product, per capita, is high in relation to most other African countries. Although the population is small, there is potential for good business as Botswana has a relatively sophisticated market.
The country offers the opportunity for growth in various sectors in 2012 including telecommunications, tourism, banking and mine safety.
While traditional media such as TV, radio and print already exist in the market, there are numerous gaps for other media platforms to fill in 2012.
Nigeria
Nigeria is recognised as one of the fastest growing markets in the world, with over 130-million consumers with which to interact.
The country’s economy is one of the most developed in Africa. According to UN classification, it is a middle-income nation with developed financial, communication and transport sectors. It is also the 12th largest producer of petroleum products in the world.
The financial, petroleum, telecommunication and FMCG sectors are among the largest industries in Nigeria, and marketing and advertising opportunities to reach consumers in these industries in 2012 are endless.
Mozambique
South Africa has always supplied the largest number of tourists to Mozambique, with just under a million visiting the country in 2010.
Mozambique offers a lucrative marketing economy for brands. While much of its economy was devastated by almost three decades of internal warfare during which millions of Mozambicans were displaced and many thousands killed or maimed by armed strife, meaningful reconstruction commenced in late 1994.
Impressive economic performance and heavy investment in human capital has had a strong impact on poverty reduction and the Mozambique economy is growing fast.
Mozambique’s economy is closely integrated with those of southern and South Africa, and various industry sectors including agriculture, forestry, fishing and tourism are on their way up in 2012.
Angola
Whilst oil is the backbone of the Angola’s economy, with the sector making up over 90% of the country’s exports, it also enjoys considerable agricultural potential having a climate, soil and topography appropriate for modern and large scale agricultural production of a wide range of crops.
The country’s underground is immensely rich with minerals including oil, diamonds, gold, and iron ores. Furthermore, it has an important hydropower, forest and fishery potential, ensuring valuable economic opportunities for various brands in a wide range of industry sectors in 2012.
The rebirth of the Angolan economy, after the civil war, has seen increasing competition in the corporate market. Until recently, the Angolan economy was centered on government and the private entities were thus not as competitive as they are since the market has opened up to foreign investment.
With competitiveness comes the need to advertise products and services in an attempt to increase sales and consequently, income. Luanda, where over 95% Angola’s business decisions are made, is the best place to position your marketing efforts in 2012.
While business is certainly different in Africa, marketers and advertisers still need to know how to effectively communicate with their intended market it they want to ensure sales. Tailored solutions will be on the increase in 2012, to ensure successful marketing efforts in Africa.
Breaking into Africa in 2012 With over 900-million consumers in 53 Countries, Africa has been growing at almost 5% each year since 2000, making it the world's third fastest growing region. There are clusters of African countries that work together, making production more viable in these areas, for example in West Africa. However, to ensure successful communication efforts in 2012 marketers and advertisers need to ensure that they speak local lingo and already understand the market in which they operate. The Telecoms and Financial sectors particularly, both enormous growth sectors in Africa, will continue to boom in 2012. More than 130-million Africans own cell phones, thereby opening up opportunities for innovative and consumer engaging media platforms in these areas. Africa’s banking sector has also seen enormous growth, however with only 20% of the continent now having their own bank account the potential for further growth in 2012 is huge. As this figure continues to increase, the need for handy communication applications also rises. Marketers will have to communicate with inexperienced banking consumers, to create awareness and educate them about various banking procedures. Each African country offers its own unique market. I foresee the following growth opportunities in the countries below in 2012.  |
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