Die Afrikaanse Hoërskool (Kroonstad) engages parents and learners with a Z-CARD®

Die Afrikaanse Hoërskool, an Afrikaans school with Christian values and norms, has selected a Z-CARD®, printed in Afrikaans, to communicate with parents and learners about the school and to use as an effective marketing tool.

The front cover of the Z-CARD® contains a QR Code that takes the reader directly to Die Afrikaanse Hoërskool’s website (www.rooiskool.co.za ) when scanned, whilst the back cover not only promotes its website address, but its Twitter, Facebook and YouTube pages as well.

“Due to its compact size, people will take the Z-CARD® home to read at their leisure. As such, we have not only promoted the school, but also our newly launched social media sites as well,” says Riaan Burger, Die Afrikaanse Hoërskool’s marketer.

Vodacom Nigeria ‘invites’ interaction with a PocketMedia® Changer

Connectivity is changing the face of Nigerian business. To get this message across to its client base, Vodacom Business had an innovative invitation produced by PocketMedia® Solutions, called the Changer, which served as an invitation to the launch of its new Machine-to-Machine Solutions.

The PocketMedia® Solutions’ Changer has a front cover with a tab which is pulled to reveal specific messages, capturing consumer attention.

“The Changer can also be used by brands that have changed their name or corporate identity, for social media URLs, as a product evolution story or even a handy guide,” says John Davis, the Managing Director of PocketMedia® Solutions.

An all-in-one PocketMedia® solution to help save the environment

The Western Cape Department of Environmental Affairs and Development Planning has selected PocketMedia® Solutions to provide an all-in-one, environmentally friendly solution to market the concept of Green Living during its capacity building Sustainable Living Workshops which target the youth and learners in rural communities.

“The message contained in our resource materials, targeting people aged 10 to 60, is to encourage sustainable lifestyles at school, work, home and in the community, through resource efficiency and green tips. Our aims are to encourage Green Living and for people to focus on changing their lifestyle to ensure environmental sustainability,” says The Western Cape Department of Environmental Affairs and Development Planning’s Control Environment Officer (Directorate: Sustainability), Khuthala Swanepoel.

Z-CARD®: an ‘All-In-One’ marketing solution for engineering firm

All-In-One Engineering has selected a credit card-sized Z-CARD®, not only as a compact marketing tool to replace the company’s corporate brochure, but also to use as an innovative business card. It’s a very clever ‘all-in-one’ solution to effectively market the business.

“The Z-CARD® has replaced our company profile and business cards, providing us with one innovative marketing tool to hand out to current and possible new clients to introduce our company,” says All-In-One Engineering’s Marketing Manager, Kobus Engels.

“It’s a brilliant marketing tool that we will also use to hand out at exhibitions, to further promote our business,” he adds.

SAPS speaks to employees with a PocketMedia® Z-CARD® and bookmark

It is imperative to ensure efficient communication with employees and to find an internal communication tool that staff members will engage with.

To this end, the Western Cape South African Police Services (SAPS) selected a credit card-sized Z-CARD® to generate awareness around Employee Health and Wellness (EHW) amongst its staff members, and bookmarks which contain a poem of encouragement.

EHW is a division of SAPS’ Personnel Management and employs specialists in five support professions including Spiritual, Psychological and Social Work Services, and HIV/AIDS and Disability Management.

“EWH is responsible for the implementation of the Employee Wellness Programme, which aims to enhance the spiritual and psycho-social well-being of all employees in the SA Police Service,” says Col E.W Jacobs: Manager: EHW Western Cape.

Misty Mountain captures guests’ attention with a Z-CARD®

Misty Mountain, a 280 hectare South African Natural Heritage Site situated on the spectacular Long Tom Pass in Mpumalanga, is well aware that hotels and lodges need to have an effective brochure to communicate with potential guests, despite the boom in website and online marketing, and has thus selected a compact and engaging Z-CARD® as a great visual marketing tool.

The Z-CARD®, produced in a DL size to fit inside Misty Mountain’s dispenser, will be distributed at the lodge’s stand (ICCV015) at the Tourism Indaba which will be held from 11 to 14 May at the International Convention Centre in Durban.

This is the 16^th year that Misty Mountain will be generating awareness around its property at the Tourism Indaba.

Z-CARD® Social Innovation Programme Guide for SHAPE Africa

The Cape Town Global Shapers Hub will be handing out a credit card-sized Z-CARD®, inside a PVC pouch with a lanyard, to 100 young talented leaders from over 30 African countries who will convene in Cape Town on 6 and 7 May 2013, for SHAPE Africa, the inaugural meeting of African Global Shapers.

The Global Shapers Community is a network of Hubs developed and led by young people below the age of 30, who are exceptional in their potential, their achievement and their drive to make a contribution to communities.

The initiative was launched in 2011 as part of the World Economic Forum’s commitment to helping young people to give back locally, take action on issues they care about, and positively contribute to global policy discussions. There are more than 220 Hubs around the world and more than 50 in Africa.

Z-CARD® Turkey produces a die cut innovation for Mutlu Magazine Group

Mutlu Magazine Group (MDG) selected Z-CARD® Turkey, part of Z-CARD® Africa, India, Middle East and Turkey (ZAMI), to produce an eye-catching, die cut Z-CARD® in the shape of Kia’s new logo, a red and yellow worm.

The Z-Format, single cover Z-CARD®s are being inserted into MDG’s Instyle Magazine, which has a circulation of 25000.

Kia’s new logo is being used in all of its marketing campaigns, including the Z-CARD®, which promotes the Kia Soul, Kia Rio, Kia Cee’d and Kia Sportage.

“Z-CARD® Turkey managed to turn this job around in a mere three days, as client needed the cards urgently to insert into the magazine before it was distributed,” says Z-CARD® Turkey’s Hanife Yüksel. 

Z-CARD® Turkey Bottle Hang launches Fanta Peach in-store

Z-CARD® Turkey, part of Z-CARD® Africa, India, Middle East and Turkey (ZAMI) region, has produced an innovative Bottle Hang for the Coca-Cola Company, to generate awareness around the launch of its new Fanta Peach in-store.

Distributed across the entire country, the Bottle Hangs have been custom made for the 1.5 litre Fanta bottles.

“Whilst client liked our basic Bottle Hang PocketMedia® application, it had to be adapted to fit the 1.5 litre Fanta bottles,” explains Z-CARD® Turkey’s Hanife Yüksel.

PocketMedia® Solutions joins forces with Terrapinn as media partner for SatCom Africa

PocketMedia® Solutions will be exhibiting at SatCom Africa 2013 (stand A17), Africa’s leading satellite, broadcast and telecommunications show, on 28 and 29 May at the Sandton Convention Centre.

“We have again joined forces with Terrapinn as its media partner to produce a double cover conference and exhibition Z-CARD®, that provides exhibition-goers with a handy guide to all of the information that they need to know prior to the event,” says John Davis, the Managing Director of PocketMedia® Solutions.

The demand for communications and internet access in Africa is growing at an insatiable rate, and satellite and fibre provide the solution to decreasing strain on Africa’s fixed infrastructure and unique terrain.

SANBI selects a Z-CARD® to educate about alien invasive vegetation

Digital Revelation, an office automation supplier, selected PocketMedia® Solutions to supply an engaging Z-CARD® for its client, The South African National Biodiversity Institute (SANBI), about alien invasive vegetation which poses a significant threat to South Africa's biodiversity.

These problem plants cover millions of hectares of South Africa and consume approximately 7% of our water resources. In addition, they increase the risk of fires, promote soil erosion, reduce agricultural productivity and disturb the natural balance of ecosystems. Their impact is not merely on South Africa's rich biodiversity, but also on human livelihoods and the delivery of ecosystems services.

“A key strategy in the management of invasive alien plants is the early detection of new and potential invasive species. Over the past four years SANBI has partnered with Working for Water to identify and assess these plants, to develop management plans for their control and - where possible - for their eradication,” says SANBI’s Alex Marsh: Communications Manager: Early Detection and Rapid Response Programme (EDRR) for Invasive Alien Species.

What’s your ‘position’ on safe sex, asks Durex’s Kampus Sutra Z-CARD® 

Durex had a ‘Kampus Sutra, what’s your position’ credit card-sized Z-CARD® produced to promote safe sex among university students. 

The card not only educated students about safe sex, but also promoted the Durex brand which is ‘the smart choice’ as its thinner, more lubricated and ‘feels gooood’.

Developed by activation marketing specialists Mbongiworks and corporate social responsibility firm Giacomo for Durex, Kampus Sutra is an innovative experiential marketing campaign that highlights the fun side of safe sex.

Western Cape Department of Health continues its fight against TB

The Western Cape Department of Health has placed another order with PocketMedia® Solutions for the district specific credit card-sized Z-CARD®s that it initially produced for World TB Day 2012, for its five rural districts.

One card has been produced for each of the Western Cape Department of Health’s districts, namely Eden, West Coast, Central Karoo, Cape Winelands and Overberg. Each district’s card lists the contact details of the clinics in that particular area.

Safaricom educates consumers about M-Shwari with a Z-CARD® 

Kenyan-based Safaricom, one of the leading integrated communications companies in Africa with over 17 million subscribers, has selected a Z-CARD® in which to educate its consumers about its revolutionary banking offering, M-Shwari.

Safaricom provides a comprehensive range of services from mobile and fixed voice to data services. One such service is Lainsiha Maisha Na M-Shwari, the revolutionary new banking product for M-PESA customers, which enables them to save and borrow money via their phone, while earning interest on money saved.

The Z-CARD® thus includes important information for customers about M-Shwari, from how to update the menu and activate M-Shwari, to how to save money and request a loan.

Powertech System Integrators pops onto the scene

Powertech selected PocketMedia® Solutions’ Pop Up marketing application to utilise as an attention-grabbing invitation to the birth of Powertech System Integrators, a solutions business with its core competence in system technology integration to improve its customers’ operating efficiencies.

Booked by advertising agency, JWT, on behalf its client, Powertech System Integrators, PocketMedia® Solutions’ Pop Up application consists of an almost flat, rectangular cardboard box which looks very similar to an envelope. When opened, a square shape pops out catching the opener by surprise.

The Pop Up got the message across that ‘Powertech is great... but together, we are even better’; whilst the inside of the box served as an invitation to the birth of Powertech System Integrators which took place in Erasmia on 8^th March.